Privacy Policy

What Bow Collects When You Browse Our Tonneau Cover Site

Directly: Name and email address when you submit a contact form or subscribe to communications.

Automatically: Device type, browser, operating system, IP address, approximate location, pages visited, time on site, and referral source — collected via cookies and analytics tools.

From third parties: Affiliate tracking data from Amazon Associates; analytics data from Google Analytics.

How Bow Uses Your Information

We use collected information to: operate and improve the site; respond to your inquiries, including fitment and part-compatibility questions; send communications you’ve opted into; analyze site traffic and user behavior; comply with legal obligations; maintain security and prevent fraud; and track affiliate referrals.

Cookies and Tracking on the Bow Site

Essential cookies: Required for basic site functionality.

Analytics cookies: Google Analytics tracks site usage (pages visited, session duration, traffic sources). Data is aggregated and anonymized.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links.

You can manage cookies through your browser settings. Note that disabling cookies may affect site functionality.

Who Bow Shares Your Information With

We may share information with: service providers who help us operate the site (hosting, analytics); Amazon.com as part of the affiliate program; law enforcement or government authorities when required by law; and acquirers in the event of a business transfer or merger. We do not sell personal information to third parties.

How Bow Protects Your Data

Bow implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Your Privacy Rights as a Bow Visitor

All users can: access the personal information we hold about you; request correction of inaccurate information; request deletion of your personal information; opt out of marketing communications; and request restriction of processing.

GDPR (EU/EEA residents) have the right to access, rectification, and erasure; the right to restrict processing and data portability; the right to object to processing; the right to withdraw consent at any time; and the right to lodge a complaint with your local supervisory authority.

CCPA/CPRA (California residents) can know what personal information is collected and how it’s used; know whether personal information is sold or disclosed and to whom; opt out of the sale or sharing of personal information; request deletion of personal information; request correction of inaccurate information; limit use of sensitive personal information; and are protected from discrimination for exercising these rights.

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) residents have rights to access, correction, deletion, data portability, and opt-out of targeted advertising, substantially similar to CCPA rights, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to the address listed in the Contact section below, or use the contact form on this site. We will respond within 30–45 days. We may need to verify your identity before processing certain requests.

Children’s Privacy on the Bow Site

This site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will promptly delete it in compliance with COPPA.

Third-Party Links From Bow

This site contains links to Amazon.com and other third-party sites. Bow is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.

International Data Transfers for Bow Visitors

Bow operates in the United States. If you access this site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable law.

How Long Bow Retains Your Data

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data is governed by Google’s data retention policies.

Emails From Bow

If you subscribe to Bow communications, you will receive periodic emails about tonneau cover content and updates. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly.

Do Not Track Signals and Bow

Some browsers transmit “Do Not Track” signals. At this time, Bow does not respond to Do Not Track signals. We continue to collect information as described in this policy.

Changes to This Bow Privacy Policy

Bow may update this Privacy Policy from time to time. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice. Continued use of this site after changes are posted constitutes your acceptance of the revised policy.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information shared with third parties for their direct marketing purposes. To make such a request, contact us at the address below.

Your Consent

By using this site, you consent to the collection and use of your information as described in this Privacy Policy. This policy works alongside our Terms of Use and Disclaimer, which cover the rest of how this site operates.

Contact Bow

To exercise your privacy rights or ask questions about this policy, contact us at hello@bowtonneaucover.com.